In the digital era, where anything is available on finger tip and we want everything in our pocket, It will not be wrong to say that mobile devices have become our life line. These devices are impacting our lives on a daily basis. Today we have an app(as the modern world calls it) for everything. You name an application, its there on app store/play store. For any company(small or big), having a mobile application can be a smart way to connect with people and get started with their business very quickly. I can say it has become a must first step for businesses to have mobile presence if they want to reach out to their customers easily and on time. This is high time for them to get their feet wet and jump into this App world. Today's world of technical innovation is taking business owners closer to their customers and giving them opportunity to know the customers need. This can be a good way to understand your customer instead of solving their problem. Demand for mobile software and devices has been steadily growing at a high pace, and it shows no signs of slowing. Looking back in the past 10-15 years, mobile phones have gone from being simple phones to being fully loaded pocket-sized computers. This has resulted in the advancement of high speed network connections too, from 2G,3G, 4G etc. The development costs of an application has dropped significantly due to the rise in the number of app developers and easily available open source tools. This has also enabled many small businesses to join mobile app revolution.
Now apps are not only limited to mobile phones, but are being used in wearable, smart cars, smart homes, IoT-enabled devices and much more. Year 2017 is going to have it's watershed moments of the burgeoning IT innovation as the world stands to witness the startups. It will be exciting to see how companies are going to satisfy and fulfill the needs of it's consumers. Cloud-based apps and services has garnered a lot of attention since its invention. This has definitely changed our way of sharing and syncing data in real time. Here are some of the trends that we shall be looking forward to this year in the areas of cloud, mobile app and wearable devices:
Application Security :
Very often, people are ignorant about the security aspect when they go for any new app installation. But the security of a mobile phone is one of the most crucial that should be taken care of. The secure data includes your demographic information, profile information, contact list, photos, media contents and sometimes mail box also. The companies are taking utmost care in providing safe and secure contents to the people. There are companies who are in the process of developing application using high end tool. Going forward this is going to be a "must be" factor in any app.
Location Based Application:
This is one of the most convenient and reliable feature that every app should be having. This will enable companies to provide location based services to the customers as and when required. This is also an aspect which is being looked into by security standpoint.
Artificial intelligence (AI):
AI is going to be a big game changer in the way IT works today. It can be used in any form both as data and machine. It can work as virtual worker by providing customer service and guiding consumers toward products best suited to their needs. Based on your choice and demographic information it can generate list of suggestion on fly.
Augmented Reality (AR):
We have been seeing and trying this technology in many promotional events that happens in malls and technology fairs. Over the time the apps are going to use AR in more efficient and productive way. Augmented reality adds graphics, sounds, haptics feedback and many more to the natural world as it exists. Both video games and cell phones are driving the development of augmented reality. Using AR the app can start seeing the world, recognize the objects, know your demographic location, your activity, your need at that instance etc. Using AR, the app can act as assistant and take your voice as input and come with relevant actions. For example just say "House Rent", it can open a classified app for house rental.
More Free Apps and Data:
Data is going to be the locus for all the new innovations. Data recorded from customers activity is going to be the focused area for any new app. Application which are built today are going for free distribution and downloads as they get enormous data related to the users which enables them to strategize their business plans. They can predict future offers, can use the algorithms to float targeted advertisement to the users, can engage customers to know their feedback and can send notifications for any promotional events.
Though there is no ending to the possibilities to the scope these trends would yield. I would like to share that,the apps developer have to provide a seamless and simple user experience to the costumers. The applications needs to be self sufficient, light weight, attractive media content and very easily understandable to the layman.
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